Hello and welcome!
Over the last few months, I saw the traffic coming to my blogs decreasing slowly but constantly. The problem was I didn't know what to do, apart from continuing to post content and ensuring visitors' experience was straightforward.
A few months later, I comprehended why my blogs were losing visitors, and consequently, customers. The problem was I didn't care about voice search.
In a few years, if you noticed, we jumped from writing our research queries on mobile phones by hand to talking. Thanks to AI, and smart home devices, we talk a lot, and we write less. It's the future, and without even noticing, we are changing the way we search for information.
We talk to our cell phone asking for the best restaurant in the zone, we ask how it will be the weather tomorrow, and also some curiosities to our smart home devices like Amazon Echo, Google Nest, virtual doorbells, alarms who talk with you, and much, much more. Yet, we do not notice that sometimes we already jumped into a future where robots will do most work.
So why you didn't make your blog voice research ready? Allowing your customers to search your content from Google with voice, or simply letting your readers hear your articles instead of reading them?